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Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

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hal-00713461 , version 1 (01-07-2012)

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  • HAL Id : hal-00713461 , version 1

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Gilles Laurent, R. Lambert-Pandraud. Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline. Marketing Science Conference, Jun 2012, Boston, United States. ⟨hal-00713461⟩

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