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Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

(1) ,
1
Gilles Laurent
  • Function : Author
Groupement de Recherche et d'Etudes en Gestion à HEC
R. Lambert-Pandraud
  • Function : Author

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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00713461

Submitted on : Sunday, July 1, 2012-4:35:48 PM

Last modification on : Saturday, June 25, 2022-10:53:47 AM

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hal-00713461 , version 1 (01-07-2012)

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  • HAL Id : hal-00713461 , version 1

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Gilles Laurent, R. Lambert-Pandraud. Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline. Marketing Science Conference, Jun 2012, Boston, United States. ⟨hal-00713461⟩

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