Skip to Main content Skip to Navigation
Conference papers

Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

Gilles Laurent 1 R. Lambert-Pandraud
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Modeling age-related reminiscence bump brand recall consumers cognitive decline
Document type :
Conference papers
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00713461
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, July 1, 2012 - 4:35:48 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00713461, version 1

Collections

HEC | PARISTECH | CNRS

`

Citation

Gilles Laurent, R. Lambert-Pandraud. Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline. Marketing Science Conference, Jun 2012, Boston, United States. ⟨hal-00713461⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

192