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https://hal-hec.archives-ouvertes.fr/hal-00713461
Submitted on : Sunday, July 1, 2012-4:35:48 PM
Last modification on : Saturday, June 25, 2022-10:53:47 AM
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- HAL Id : hal-00713461 , version 1
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Gilles Laurent, R. Lambert-Pandraud. Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline. Marketing Science Conference, Jun 2012, Boston, United States. ⟨hal-00713461⟩
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