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Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

Gilles Laurent 1 R. Lambert-Pandraud
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Modeling age-related reminiscence bump brand recall consumers cognitive decline
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00713461
Contributor : Antoine Haldemann <>
Submitted on : Sunday, July 1, 2012 - 4:35:48 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00713461, version 1

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HEC | PARISTECH | CNRS

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Gilles Laurent, R. Lambert-Pandraud. Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline. Marketing Science Conference, Jun 2012, Boston, United States. ⟨hal-00713461⟩

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