Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

Gilles Laurent; R. Lambert-Pandraud

Conference papers

Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

Gilles Laurent ¹ R. Lambert-Pandraud

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

keyword : Modeling age-related reminiscence bump brand recall consumers cognitive decline

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00713461
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Submitted on : Sunday, July 1, 2012 - 4:35:48 PM
Last modification on : Saturday, June 25, 2022 - 10:53:47 AM

Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

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Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

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