Skip to Main content Skip to Navigation
Book sections

Brand Loyalty vs. Loyalty to Product Attributes

Gilles Laurent 1 C. Rungie
1 HEC Paris - Recherche - Hors Laboratoire
Résumé : "Festschrift" en l'honneur d'Udo Wagner, Professeur à l'Université de Vienne et président-élu de l'EMAC
Keywords : Loyalty Brand Product Attributes
Document type :
Book sections
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00712061
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Tuesday, June 26, 2012 - 12:15:14 PM
Last modification on : Sunday, May 12, 2013 - 5:40:03 PM

Identifiers

  • HAL Id : hal-00712061, version 1

Collections

HEC | PARISTECH

Citation

Gilles Laurent, C. Rungie. Brand Loyalty vs. Loyalty to Product Attributes. Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt (Eds). Quantitative Marketing and Marketing Management, Springer Gabler, pp.NC, 2012. ⟨hal-00712061⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

253