Brand Loyalty vs. Loyalty to Product Attributes
Abstract
"Festschrift" en l'honneur d'Udo Wagner, Professeur à l'Université de Vienne et président-élu de l'EMAC
Book Sections
Year : 2012
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00712061
Submitted on : Tuesday, June 26, 2012-12:15:14 PM
Last modification on : Saturday, June 25, 2022-10:53:45 AM
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- HAL Id : hal-00712061 , version 1
Cite
Gilles Laurent, C. Rungie. Brand Loyalty vs. Loyalty to Product Attributes. Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt (Eds). Quantitative Marketing and Marketing Management, Springer Gabler, pp.NC, 2012. ⟨hal-00712061⟩
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