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Brand Loyalty vs. Loyalty to Product Attributes

Gilles Laurent 1 C. Rungie
1 HEC Paris - Recherche - Hors Laboratoire
Résumé : "Festschrift" en l'honneur d'Udo Wagner, Professeur à l'Université de Vienne et président-élu de l'EMAC
Keywords : Loyalty Brand Product Attributes
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https://hal-hec.archives-ouvertes.fr/hal-00712061
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, June 26, 2012 - 12:15:14 PM
Last modification on : Sunday, May 12, 2013 - 5:40:03 PM

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Gilles Laurent, C. Rungie. Brand Loyalty vs. Loyalty to Product Attributes. Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt (Eds). Quantitative Marketing and Marketing Management, Springer Gabler, pp.NC, 2012. ⟨hal-00712061⟩

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