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Slogan publicitaire et risques juridiques

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https://hal-hec.archives-ouvertes.fr/hal-00711226
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, June 22, 2012 - 5:11:07 PM
Last modification on : Friday, June 22, 2012 - 5:11:46 PM

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  • HAL Id : hal-00711226, version 1

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Nicole Ferry-Maccario. Slogan publicitaire et risques juridiques. L'Art du Management 3, Dunod, pp. 434-437, 2005. ⟨hal-00711226⟩

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