Skip to Main content Skip to Navigation
Book sections

Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances

Pierre Dussauge 1 L. Mulotte
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Alliances Effective Entry New Line Business Short Term Long Term Effects
Document type :
Book sections
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00709004
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 16, 2012 - 6:34:10 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00709004, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Pierre Dussauge, L. Mulotte. Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances. A. Ariño, J. R. Reuer (Eds). Strategic Alliances - Governance and Contracts, Palgrave McMillan, pp.NC, 2006. ⟨hal-00709004⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

210