Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances

Pierre Dussauge; L. Mulotte

Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances

Pierre Dussauge ¹ L. Mulotte

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Alliances Effective Entry New Line Business Short Term Long Term Effects

Type de document :

Chapitre d'ouvrage

A. Ariño, J. R. Reuer (Eds). Strategic Alliances - Governance and Contracts, Palgrave McMillan, pp.NC, 2006

Domaine :

Sciences de l'Homme et Société / Gestion et management / Stratégie et politique d’entreprise

Liste complète des métadonnées

https://hal-hec.archives-ouvertes.fr/hal-00709004
Contributeur : Antoine Haldemann <>
Soumis le : samedi 16 juin 2012 - 18:34:10
Dernière modification le : jeudi 11 janvier 2018 - 06:19:31

Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances

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Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances

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