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Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances

Pierre Dussauge 1 L. Mulotte 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Alliances Effective Entry New Line Business Short Term Long Term Effects
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https://hal-hec.archives-ouvertes.fr/hal-00709004
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, June 16, 2012 - 6:34:10 PM
Last modification on : Saturday, June 25, 2022 - 10:53:41 AM

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  • HAL Id : hal-00709004, version 1

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Pierre Dussauge, L. Mulotte. Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances. A. Ariño, J. R. Reuer (Eds). Strategic Alliances - Governance and Contracts, Palgrave McMillan, pp.NC, 2006. ⟨hal-00709004⟩

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