How to Get the Best Results from Alliances

Pierre Dussauge; Bernard Garrette; Will Mitchell

Journal articles

How to Get the Best Results from Alliances

Pierre Dussauge ¹ Bernard Garrette ¹ Will Mitchell

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Abstract : The secret to good alliances is simplicity both in terms of collaboration and strategic autonomy. A simple matrix is proposed in this article.

keyword : Results Alliances

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration / Strategy and business policy

Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00703512
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 2, 2012 - 4:29:29 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

How to Get the Best Results from Alliances

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How to Get the Best Results from Alliances

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