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How to Get the Best Results from Alliances

Pierre Dussauge 1 Bernard Garrette 1 Will Mitchell
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Abstract : The secret to good alliances is simplicity both in terms of collaboration and strategic autonomy. A simple matrix is proposed in this article.
keyword : Results Alliances
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00703512
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, June 2, 2012 - 4:29:29 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00703512, version 1

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HEC | PARISTECH | CNRS

Citation

Pierre Dussauge, Bernard Garrette, Will Mitchell. How to Get the Best Results from Alliances. European business Forum, 2000, pp. 41-46. ⟨hal-00703512⟩

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Metrics

Les métriques sont temporairement indisponibles