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Conference Papers Year : 2009

The Loss of Certainty in Consumer Communications: Causes, Consequences, and Potential Remedies

David Dubois
Groupement de Recherche et d'Etudes en Gestion à HEC
Derek D. Rucker
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Kellogg School of Management
Z. L. Tormala
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https://hal-hec.archives-ouvertes.fr/hal-00701818

Submitted on : Saturday, May 26, 2012-8:56:53 PM

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hal-00701818 , version 1 (26-05-2012)

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David Dubois, Derek D. Rucker, Z. L. Tormala. The Loss of Certainty in Consumer Communications: Causes, Consequences, and Potential Remedies. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701818⟩

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