The Loss of Certainty in Consumer Communications: Causes, Consequences, and Potential Remedies - Archive ouverte HAL Access content directly
Conference Papers Year : 2009

The Loss of Certainty in Consumer Communications: Causes, Consequences, and Potential Remedies

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Derek D. Rucker
  • Function : Author
  • PersonId : 916313
Z. L. Tormala
  • Function : Author
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Dates and versions

hal-00701818 , version 1 (26-05-2012)

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  • HAL Id : hal-00701818 , version 1

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David Dubois, Derek D. Rucker, Z. L. Tormala. The Loss of Certainty in Consumer Communications: Causes, Consequences, and Potential Remedies. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701818⟩

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