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The Loss of Certainty in Consumer Communications: Causes, Consequences, and Potential Remedies

David Dubois 1 Derek D. Rucker 2 Z. L. Tormala
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
2 Kellogg School of Management
Mots-clés : Loss Certainty Consumer Communications Causes Consequences Remedies
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https://hal-hec.archives-ouvertes.fr/hal-00701818
Contributor : Antoine Haldemann <>
Submitted on : Saturday, May 26, 2012 - 8:56:53 PM
Last modification on : Monday, January 29, 2018 - 5:22:54 PM

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  • HAL Id : hal-00701818, version 1

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David Dubois, Derek D. Rucker, Z. L. Tormala. The Loss of Certainty in Consumer Communications: Causes, Consequences, and Potential Remedies. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701818⟩

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