The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation - Archive ouverte HAL Access content directly
Conference Papers Year : 2009

The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

(1) , (2) ,
1
2
Derek D. Rucker
  • Function : Author
  • PersonId : 916313
M. Brendl
  • Function : Author
Not file

Dates and versions

hal-00701817 , version 1 (26-05-2012)

Identifiers

  • HAL Id : hal-00701817 , version 1

Cite

David Dubois, Derek D. Rucker, M. Brendl. The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701817⟩

Collections

HEC CNRS
55 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More