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The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

David Dubois 1 Derek D. Rucker 2 M. Brendl
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
2 Kellogg School of Management
Keywords : Consumers Preference Velocity Distance Progress Representation
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00701817
Contributor : Antoine Haldemann <>
Submitted on : Saturday, May 26, 2012 - 8:53:16 PM
Last modification on : Monday, January 29, 2018 - 5:22:54 PM

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  • HAL Id : hal-00701817, version 1

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David Dubois, Derek D. Rucker, M. Brendl. The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701817⟩

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