Service interruption on Monday 11 July from 12:30 to 13:00: all the sites of the CCSD (HAL, Epiciences, SciencesConf, AureHAL) will be inaccessible (network hardware connection).
Skip to Main content Skip to Navigation
Conference papers

The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

David Dubois 1 Derek D. Rucker 2 M. Brendl 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
2 Kellogg School of Management
Keywords : Consumers Preference Velocity Distance Progress Representation
Document type :
Conference papers
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00701817
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, May 26, 2012 - 8:53:16 PM
Last modification on : Saturday, June 25, 2022 - 10:53:37 AM

Identifiers

  • HAL Id : hal-00701817, version 1

Collections

HEC | CNRS

Citation

David Dubois, Derek D. Rucker, M. Brendl. The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701817⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

49