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Conference Papers Year : 2009

The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

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David Dubois
Groupement de Recherche et d'Etudes en Gestion à HEC
Derek D. Rucker
  • Function : Author
  • PersonId : 916313
Kellogg School of Management
M. Brendl
  • Function : Author

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https://hal-hec.archives-ouvertes.fr/hal-00701817

Submitted on : Saturday, May 26, 2012-8:53:16 PM

Last modification on : Saturday, June 25, 2022-10:53:37 AM

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hal-00701817 , version 1 (26-05-2012)

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David Dubois, Derek D. Rucker, M. Brendl. The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701817⟩

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