The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

David Dubois; Derek D. Rucker; M. Brendl

Conference Papers Year : 2009

The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

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David Dubois

Function : Author
PersonId : 758574
ORCID : 0000-0003-2769-2089

Groupement de Recherche et d'Etudes en Gestion à HEC

Derek D. Rucker

Function : Author
PersonId : 916313

Kellogg School of Management

M. Brendl

Function : Author

Keywords

Consumers Preference Velocity Distance Progress Representation

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https://hal-hec.archives-ouvertes.fr/hal-00701817

Submitted on : Saturday, May 26, 2012-8:53:16 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00701817 , version 1 (26-05-2012)

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HAL Id : hal-00701817 , version 1

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David Dubois, Derek D. Rucker, M. Brendl. The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701817⟩

The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

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