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Impact des technologies de l'information sur l'offre de service : enjeux et difficultés de mise en oeuvre

Abstract : In the network economy, manufacturing firms have to find new ways to compete and to seek after new sources of differentiation. This article focuses on the development of services based on new information technology. Based on the analysis of frameworks coming from various research fields (marketing, services, information systems) and illustrated with the case of Alcatel'' new service offer, this contribution discusses the acceptance of these new services and points out the role of the learning process.
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Contributor : Antoine Haldemann <>
Submitted on : Sunday, April 29, 2012 - 5:41:15 PM
Last modification on : Sunday, April 29, 2012 - 5:42:20 PM

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Marie-Hélène Delmond. Impact des technologies de l'information sur l'offre de service : enjeux et difficultés de mise en oeuvre. Économies et sociétés, Développement, croissance et progrès - Presses de l'ISMEA - Paris, 2001, n° 3, pp. 995-1014. ⟨hal-00692264⟩

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