Using Online Forums for In-Home Product Testing: A Field Experimentation

Kristine de Valck 1 Christine Balagué
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Online Forums In-Home Product Testing Field Experimentation
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https://hal-hec.archives-ouvertes.fr/hal-00692168
Contributor : Antoine Haldemann <>
Submitted on : Saturday, April 28, 2012 - 5:49:50 PM
Last modification on : Friday, January 10, 2020 - 2:22:09 AM

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Kristine de Valck, Christine Balagué. Using Online Forums for In-Home Product Testing: A Field Experimentation. 2012. ⟨hal-00692168⟩

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