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Using Online Forums for In-Home Product Testing: A Field Experimentation

Kristine de Valck 1 Christine Balagué
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Online Forums In-Home Product Testing Field Experimentation
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Reports
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https://hal-hec.archives-ouvertes.fr/hal-00692168
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, April 28, 2012 - 5:49:50 PM
Last modification on : Wednesday, April 15, 2020 - 2:20:16 PM

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  • HAL Id : hal-00692168, version 1

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HEC | PARISTECH | CNRS | LARA

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Kristine de Valck, Christine Balagué. Using Online Forums for In-Home Product Testing: A Field Experimentation. 2012. ⟨hal-00692168⟩

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