Using Online Forums for In-Home Product Testing: A Field Experimentation

Reports Year :

(1) ,

1

Kristine de Valck

Christine Balagué

Online Forums In-Home Product Testing Field Experimentation

Humanities and Social Sciences Business administration

https://hal-hec.archives-ouvertes.fr/hal-00692168

Submitted on : Saturday, April 28, 2012-5:49:50 PM

Last modification on : Saturday, June 25, 2022-10:53:34 AM

hal-00692168 , version 1 (28-04-2012)

Kristine de Valck, Christine Balagué. Using Online Forums for In-Home Product Testing: A Field Experimentation. 2012. ⟨hal-00692168⟩