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Using Online Forums for In-Home Product Testing: A Field Experimentation

Kristine de Valck
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Groupement de Recherche et d'Etudes en Gestion à HEC
Christine Balagué
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https://hal-hec.archives-ouvertes.fr/hal-00692168

Submitted on : Saturday, April 28, 2012-5:49:50 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00692168 , version 1 (28-04-2012)

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  • HAL Id : hal-00692168 , version 1

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Kristine de Valck, Christine Balagué. Using Online Forums for In-Home Product Testing: A Field Experimentation. 2012. ⟨hal-00692168⟩

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