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The Role of Virtual Communities in the Consumer Decision Process

B. Wierenga
  • Function : Author
G. H. van Bruggen
  • Function : Author

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hal-00692164 , version 1 (28-04-2012)

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  • HAL Id : hal-00692164 , version 1

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Kristine de Valck, B. Wierenga, G. H. van Bruggen. The Role of Virtual Communities in the Consumer Decision Process. Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal. ⟨hal-00692164⟩

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