https://hal-hec.archives-ouvertes.fr/hal-00692164 Contributor : Antoine HaldemannConnect in order to contact the contributor Submitted on : Saturday, April 28, 2012 - 5:43:03 PM Last modification on : Thursday, January 11, 2018 - 6:19:32 AM
Kristine de Valck, B. Wierenga, G. H. van Bruggen. The Role of Virtual Communities in the Consumer Decision Process. Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal. ⟨hal-00692164⟩