Skip to Main content Skip to Navigation
Conference papers

The Role of Virtual Communities in the Consumer Decision Process

Kristine de Valck 1 B. Wierenga G. H. van Bruggen
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Virtual Communities Consumer Decision Process
Document type :
Conference papers
Complete list of metadatas
https://hal-hec.archives-ouvertes.fr/hal-00692164
Contributor : Antoine Haldemann <>
Submitted on : Saturday, April 28, 2012 - 5:43:03 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Identifiers

  • HAL Id : hal-00692164, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Kristine de Valck, B. Wierenga, G. H. van Bruggen. The Role of Virtual Communities in the Consumer Decision Process. Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal. ⟨hal-00692164⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

159