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The Role of Virtual Communities in the Consumer Decision Process

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https://hal-hec.archives-ouvertes.fr/hal-00692164
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, April 28, 2012 - 5:43:03 PM
Last modification on : Saturday, June 25, 2022 - 10:53:34 AM

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  • HAL Id : hal-00692164, version 1

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HEC | CNRS

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Kristine de Valck, B. Wierenga, G. H. van Bruggen. The Role of Virtual Communities in the Consumer Decision Process. Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal. ⟨hal-00692164⟩

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