The Role of Virtual Communities in the Consumer Decision Process - Archive ouverte HAL Access content directly
Conference Papers Year :

The Role of Virtual Communities in the Consumer Decision Process

(1) , ,
1
B. Wierenga
  • Function : Author
G. H. van Bruggen
  • Function : Author
Not file

Dates and versions

hal-00692164 , version 1 (28-04-2012)

Identifiers

  • HAL Id : hal-00692164 , version 1

Cite

Kristine de Valck, B. Wierenga, G. H. van Bruggen. The Role of Virtual Communities in the Consumer Decision Process. Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal. ⟨hal-00692164⟩

Collections

HEC CNRS
29 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More