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The Role of Virtual Communities in the Consumer Decision Process

Kristine de Valck 1 B. Wierenga G. H. van Bruggen
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Virtual Communities Consumer Decision Process
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https://hal-hec.archives-ouvertes.fr/hal-00692164
Contributor : Antoine Haldemann <>
Submitted on : Saturday, April 28, 2012 - 5:43:03 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00692164, version 1

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Kristine de Valck, B. Wierenga, G. H. van Bruggen. The Role of Virtual Communities in the Consumer Decision Process. Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal. ⟨hal-00692164⟩

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