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https://hal-hec.archives-ouvertes.fr/hal-00692164
Submitted on : Saturday, April 28, 2012-5:43:03 PM
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Kristine de Valck, B. Wierenga, G. H. van Bruggen. The Role of Virtual Communities in the Consumer Decision Process. Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal. ⟨hal-00692164⟩
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