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Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

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B. Wierenga
  • Function : Author
G. H. van Bruggen
  • Function : Author
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hal-00692161 , version 1 (28-04-2012)

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  • HAL Id : hal-00692161 , version 1

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Kristine de Valck, B. Wierenga, G. H. van Bruggen. Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making. Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom. ⟨hal-00692161⟩

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