Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

Kristine de Valck; B. Wierenga; G. H. van Bruggen

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Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

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Kristine de Valck

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Groupement de Recherche et d'Etudes en Gestion à HEC

B. Wierenga

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G. H. van Bruggen

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Virtual Communities Reference Groups Antecedents Consequences Consumer Decision-Making

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https://hal-hec.archives-ouvertes.fr/hal-00692161

Submitted on : Saturday, April 28, 2012-5:34:23 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00692161 , version 1 (28-04-2012)

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HAL Id : hal-00692161 , version 1

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Kristine de Valck, B. Wierenga, G. H. van Bruggen. Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making. Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom. ⟨hal-00692161⟩

Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

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