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Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

Kristine de Valck 1 B. Wierenga G. H. van Bruggen
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Virtual Communities Reference Groups Antecedents Consequences Consumer Decision-Making
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00692161
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, April 28, 2012 - 5:34:23 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00692161, version 1

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Kristine de Valck, B. Wierenga, G. H. van Bruggen. Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making. Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom. ⟨hal-00692161⟩

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