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https://hal-hec.archives-ouvertes.fr/hal-00692161
Submitted on : Saturday, April 28, 2012-5:34:23 PM
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Kristine de Valck, B. Wierenga, G. H. van Bruggen. Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making. Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom. ⟨hal-00692161⟩
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