Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

Kristine de Valck; B. Wierenga; G. H. van Bruggen

Conference papers

Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

Kristine de Valck ¹ B. Wierenga G. H. van Bruggen

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Virtual Communities Reference Groups Antecedents Consequences Consumer Decision-Making

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00692161
Contributor : Antoine Haldemann <>
Submitted on : Saturday, April 28, 2012 - 5:34:23 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

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Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

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