Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

Kristine de Valck; B. Wierenga; G. H. van Bruggen

Conference papers

Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

Kristine de Valck ¹ B. Wierenga G. H. van Bruggen

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Virtual Communities Reference Groups Antecedents Consequences Consumer Decision-Making

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00692161
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, April 28, 2012 - 5:34:23 PM
Last modification on : Saturday, June 25, 2022 - 10:53:34 AM

Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

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Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

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