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Creating Loyalty in Virtual Communities

Kristine de Valck 1 F. Langerak P.C. Verhoef P.W.J. Verlegh
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Loyalty Virtual Communities
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https://hal-hec.archives-ouvertes.fr/hal-00692160
Contributor : Antoine Haldemann <>
Submitted on : Saturday, April 28, 2012 - 5:27:39 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00692160, version 1

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Kristine de Valck, F. Langerak, P.C. Verhoef, P.W.J. Verlegh. Creating Loyalty in Virtual Communities. Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam, Netherlands. ⟨hal-00692160⟩

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