Creating Loyalty in Virtual Communities

Kristine de Valck; F. Langerak; P.C. Verhoef; P.W.J. Verlegh

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Creating Loyalty in Virtual Communities

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Kristine de Valck

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Groupement de Recherche et d'Etudes en Gestion à HEC

F. Langerak

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P.C. Verhoef

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P.W.J. Verlegh

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Loyalty Virtual Communities

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00692160

Submitted on : Saturday, April 28, 2012-5:27:39 PM

Last modification on : Saturday, June 25, 2022-10:53:34 AM

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hal-00692160 , version 1 (28-04-2012)

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HAL Id : hal-00692160 , version 1

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Kristine de Valck, F. Langerak, P.C. Verhoef, P.W.J. Verlegh. Creating Loyalty in Virtual Communities. Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam, Netherlands. ⟨hal-00692160⟩

Creating Loyalty in Virtual Communities

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