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Creating Loyalty in Virtual Communities

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F. Langerak
  • Function : Author
P.C. Verhoef
  • Function : Author
P.W.J. Verlegh
  • Function : Author
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Dates and versions

hal-00692160 , version 1 (28-04-2012)

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  • HAL Id : hal-00692160 , version 1

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Kristine de Valck, F. Langerak, P.C. Verhoef, P.W.J. Verlegh. Creating Loyalty in Virtual Communities. Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam, Netherlands. ⟨hal-00692160⟩

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