https://hal-hec.archives-ouvertes.fr/hal-00692160 Contributor : Antoine HaldemannConnect in order to contact the contributor Submitted on : Saturday, April 28, 2012 - 5:27:39 PM Last modification on : Thursday, January 11, 2018 - 6:19:32 AM
Kristine de Valck, F. Langerak, P.C. Verhoef, P.W.J. Verlegh. Creating Loyalty in Virtual Communities. Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam, Netherlands. ⟨hal-00692160⟩