Skip to Main content Skip to Navigation
Conference papers

Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations

Kristine de Valck 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Virtual Community Intelligence Netnography Extract Knowledge Online Consumer Conversations
Complete list of metadatas
https://hal-hec.archives-ouvertes.fr/hal-00692158
Contributor : Antoine Haldemann <>
Submitted on : Saturday, April 28, 2012 - 5:20:58 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Identifiers

  • HAL Id : hal-00692158, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Kristine de Valck. Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations. Proceedings of the First International Word-of-Mouth Marketing Conference, 2005, Hamburg, Germany. ⟨hal-00692158⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

146

Contact

Informations

CCSD