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Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations

Kristine de Valck 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Virtual Community Intelligence Netnography Extract Knowledge Online Consumer Conversations
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00692158
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, April 28, 2012 - 5:20:58 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00692158, version 1

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Kristine de Valck. Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations. Proceedings of the First International Word-of-Mouth Marketing Conference, 2005, Hamburg, Germany. ⟨hal-00692158⟩

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