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Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations

Kristine de Valck
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Groupement de Recherche et d'Etudes en Gestion à HEC

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https://hal-hec.archives-ouvertes.fr/hal-00692158

Submitted on : Saturday, April 28, 2012-5:20:58 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00692158 , version 1 (28-04-2012)

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  • HAL Id : hal-00692158 , version 1

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Kristine de Valck. Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations. Proceedings of the First International Word-of-Mouth Marketing Conference, 2005, Hamburg, Germany. ⟨hal-00692158⟩

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