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Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations

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hal-00692158 , version 1 (28-04-2012)

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  • HAL Id : hal-00692158 , version 1

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Kristine de Valck. Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations. Proceedings of the First International Word-of-Mouth Marketing Conference, 2005, Hamburg, Germany. ⟨hal-00692158⟩

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