https://hal-hec.archives-ouvertes.fr/hal-00692158
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Submitted on : Saturday, April 28, 2012 - 5:20:58 PM Last modification on : Thursday, January 11, 2018 - 6:19:32 AM
Kristine de Valck. Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations. Proceedings of the First International Word-of-Mouth Marketing Conference, 2005, Hamburg, Germany. ⟨hal-00692158⟩