Conference Papers
Year :
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00692157
Submitted on : Saturday, April 28, 2012-5:13:11 PM
Last modification on : Friday, March 24, 2023-2:52:55 PM
Dates and versions
Identifiers
- HAL Id : hal-00692157 , version 1
Cite
Kristine de Valck, Robert V. Kozinets, P. Thoburn, Andrea C. Wojnicki, Sarah J.S. Wilner. Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?. Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada. ⟨hal-00692157⟩
65
View
0
Download