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Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

Kristine de Valck 1 Robert V. Kozinets P. Thoburn Andrea C. Wojnicki Sarah J.S. Wilner 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Buzzing Bloggers Word-of-Mouth Campaigns
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00692157
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, April 28, 2012 - 5:13:11 PM
Last modification on : Saturday, June 25, 2022 - 10:53:33 AM

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  • HAL Id : hal-00692157, version 1

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Kristine de Valck, Robert V. Kozinets, P. Thoburn, Andrea C. Wojnicki, Sarah J.S. Wilner. Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?. Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada. ⟨hal-00692157⟩

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