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Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

Kristine de Valck 1 Robert Kozinets P. Thoburn Andrea Wojnicki Sarah Wilner
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Buzzing Bloggers Word-of-Mouth Campaigns
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https://hal-hec.archives-ouvertes.fr/hal-00692157
Contributor : Antoine Haldemann <>
Submitted on : Saturday, April 28, 2012 - 5:13:11 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00692157, version 1

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Kristine de Valck, Robert Kozinets, P. Thoburn, Andrea Wojnicki, Sarah Wilner. Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?. Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada. ⟨hal-00692157⟩

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