Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve? - Archive ouverte HAL Access content directly
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Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

Robert V. Kozinets
  • Function : Author
P. Thoburn
  • Function : Author
Andrea C. Wojnicki
  • Function : Author
Sarah J.S. Wilner
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hal-00692157 , version 1 (28-04-2012)

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  • HAL Id : hal-00692157 , version 1

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Kristine de Valck, Robert V. Kozinets, P. Thoburn, Andrea C. Wojnicki, Sarah J.S. Wilner. Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?. Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada. ⟨hal-00692157⟩

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