Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

Kristine de Valck; Robert V. Kozinets; P. Thoburn; Andrea C. Wojnicki; Sarah J.S. Wilner

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Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

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Kristine de Valck

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Groupement de Recherche et d'Etudes en Gestion à HEC

Robert V. Kozinets

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P. Thoburn

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Andrea C. Wojnicki

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Sarah J.S. Wilner

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Buzzing Bloggers Word-of-Mouth Campaigns

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00692157

Submitted on : Saturday, April 28, 2012-5:13:11 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00692157 , version 1 (28-04-2012)

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HAL Id : hal-00692157 , version 1

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Kristine de Valck, Robert V. Kozinets, P. Thoburn, Andrea C. Wojnicki, Sarah J.S. Wilner. Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?. Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada. ⟨hal-00692157⟩

Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

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