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Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

Kristine de Valck
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Groupement de Recherche et d'Etudes en Gestion à HEC
G. Kretz
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D. Rasolofoarison
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https://hal-hec.archives-ouvertes.fr/hal-00692155

Submitted on : Saturday, April 28, 2012-5:07:39 PM

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hal-00692155 , version 1 (28-04-2012)

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Kristine de Valck, G. Kretz, D. Rasolofoarison. Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star. Proceedings of the 2nd CCT Conference, 2007, Toronto, Canada. ⟨hal-00692155⟩

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