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The War of the eTribes: Online Conflicts and Communal Consumption

Kristine de Valck 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : War eTribes Online Conflicts Communal Consumption
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https://hal-hec.archives-ouvertes.fr/hal-00692106
Contributor : Antoine Haldemann <>
Submitted on : Friday, April 27, 2012 - 9:53:33 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00692106, version 1

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Kristine de Valck. The War of the eTribes: Online Conflicts and Communal Consumption. Cova, B., Kozinets, R.V., & A. Shankar (eds.). Consumer Tribes: Theory, Practice, and Prospects, Elsevier/Butterworth-Heinemann, pp. 260-274, 2007. ⟨hal-00692106⟩

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