Pixelize me': Digital Storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs

Abstract : Purpose - The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand association.
Type de document :
Chapitre d'ouvrage
Russel Belk (ed.). Research in Consumer Behavior, Emerald Group Publishing Limited, pp. 313-332, 2011, 〈10.1108/S0885-2111(2010)0000012015〉
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https://hal-hec.archives-ouvertes.fr/hal-00692103
Contributeur : Amaury Bouvet <>
Soumis le : vendredi 27 avril 2012 - 21:40:52
Dernière modification le : jeudi 11 janvier 2018 - 06:19:32

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Kristine De Valck, G. Kretz. Pixelize me': Digital Storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs. Russel Belk (ed.). Research in Consumer Behavior, Emerald Group Publishing Limited, pp. 313-332, 2011, 〈10.1108/S0885-2111(2010)0000012015〉. 〈hal-00692103〉

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