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Pixelize me': Digital Storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs

Abstract : Purpose - The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand association.
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https://hal-hec.archives-ouvertes.fr/hal-00692103
Contributor : Antoine Haldemann <>
Submitted on : Friday, April 27, 2012 - 9:40:52 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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Kristine de Valck, G. Kretz. Pixelize me': Digital Storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs. Russel Belk (ed.). Research in Consumer Behavior, Emerald Group Publishing Limited, pp. 313-332, 2011, ⟨10.1108/S0885-2111(2010)0000012015⟩. ⟨hal-00692103⟩

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