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Submitted on : Friday, April 27, 2012 - 9:15:51 PM Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM
Kristine de Valck. Word-of-Mouth in Virtual Communities: A Netnographic Analysis. Advances in Consumer Research, The Association for Consumer Research, 2005, vol. 33, pp. 573-575. ⟨hal-00692101⟩