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Word-of-Mouth in Virtual Communities: A Netnographic Analysis

Kristine de Valck 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Word-of-Mouth Virtual Communities Netnographic Analysis
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https://hal-hec.archives-ouvertes.fr/hal-00692101
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, April 27, 2012 - 9:15:51 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-00692101, version 1

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Kristine de Valck. Word-of-Mouth in Virtual Communities: A Netnographic Analysis. Advances in Consumer Research, The Association for Consumer Research, 2005, vol. 33, pp. 573-575. ⟨hal-00692101⟩

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