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Journal Articles Advances in Consumer Research Year : 2005

Word-of-Mouth in Virtual Communities: A Netnographic Analysis

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hal-00692101 , version 1 (27-04-2012)

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  • HAL Id : hal-00692101 , version 1

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Kristine de Valck. Word-of-Mouth in Virtual Communities: A Netnographic Analysis. Advances in Consumer Research, 2005, vol. 33, pp. 573-575. ⟨hal-00692101⟩

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