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Journal Articles Advances in Consumer Research Year : 2005

Word-of-Mouth in Virtual Communities: A Netnographic Analysis

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Kristine de Valck
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  • PersonId : 831352
Groupement de Recherche et d'Etudes en Gestion à HEC

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Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00692101

Submitted on : Friday, April 27, 2012-9:15:51 PM

Last modification on : Saturday, June 25, 2022-10:53:33 AM

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hal-00692101 , version 1 (27-04-2012)

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Kristine de Valck. Word-of-Mouth in Virtual Communities: A Netnographic Analysis. Advances in Consumer Research, 2005, vol. 33, pp. 573-575. ⟨hal-00692101⟩

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