Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

Kristine de Valck; G. Kretz; D. Rasolofoarison

Journal articles

Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

Kristine de Valck ¹ G. Kretz D. Rasolofoarison

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Show Bizz Show Buzz Viral Diffusion Meaning-Making Process Rising Star

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00692100
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, April 27, 2012 - 8:58:04 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

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Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

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