Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star - Archive ouverte HAL Access content directly
Journal Articles European Advances in Consumer Research Year : 2008

Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

G. Kretz
  • Function : Author
D. Rasolofoarison
  • Function : Author
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hal-00692100 , version 1 (27-04-2012)

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  • HAL Id : hal-00692100 , version 1

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Kristine de Valck, G. Kretz, D. Rasolofoarison. Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star. European Advances in Consumer Research, 2008, vol. 8, pp.NC. ⟨hal-00692100⟩
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