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Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

Kristine de Valck 1 G. Kretz D. Rasolofoarison
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Show Bizz Show Buzz Viral Diffusion Meaning-Making Process Rising Star
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https://hal-hec.archives-ouvertes.fr/hal-00692100
Contributor : Antoine Haldemann <>
Submitted on : Friday, April 27, 2012 - 8:58:04 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00692100, version 1

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Kristine de Valck, G. Kretz, D. Rasolofoarison. Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star. European Advances in Consumer Research, 2008, vol. 8, pp.NC. ⟨hal-00692100⟩

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