Kristine de Valck, Robert Kozinets, Sarah Wilner, Andrea Wojnicki. Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns.
Advances in Consumer Research, The Association for Consumer Research, 2008, vol. 35, pp.NC.
⟨hal-00692099⟩