Videography in Consumer Research; Visions for a Method on the Rise

Kristine de Valck; J. Rokka; J. Hietanen

Journal Articles Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi Year : 2009

Videography in Consumer Research; Visions for a Method on the Rise

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1

Kristine de Valck

Function : Author
PersonId : 831352

Groupement de Recherche et d'Etudes en Gestion à HEC

J. Rokka

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J. Hietanen

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Keywords

Videography Consumer Research Visions Method

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00692098

Submitted on : Friday, April 27, 2012-8:43:22 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00692098 , version 1 (27-04-2012)

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HAL Id : hal-00692098 , version 1

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Kristine de Valck, J. Rokka, J. Hietanen. Videography in Consumer Research; Visions for a Method on the Rise. Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2009, vol. 27, n° 4, pp. 81-101. ⟨hal-00692098⟩

Videography in Consumer Research; Visions for a Method on the Rise

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