HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Journal articles

Videography in Consumer Research; Visions for a Method on the Rise

Kristine de Valck 1 J. Rokka J. Hietanen
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Videography Consumer Research Visions Method
Document type :
Journal articles
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00692098
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, April 27, 2012 - 8:43:22 PM
Last modification on : Tuesday, January 14, 2020 - 3:56:05 PM

Identifiers

  • HAL Id : hal-00692098, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Kristine de Valck, J. Rokka, J. Hietanen. Videography in Consumer Research; Visions for a Method on the Rise. Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, EGEA, 2009, vol. 27, n° 4, pp. 81-101. ⟨hal-00692098⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

124