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Videography in Consumer Research; Visions for a Method on the Rise

Kristine de Valck 1 J. Rokka J. Hietanen
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Videography Consumer Research Visions Method
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Contributor : Antoine Haldemann <>
Submitted on : Friday, April 27, 2012 - 8:43:22 PM
Last modification on : Tuesday, January 14, 2020 - 3:56:05 PM

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Kristine de Valck, J. Rokka, J. Hietanen. Videography in Consumer Research; Visions for a Method on the Rise. Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, EGEA, 2009, vol. 27, n° 4, pp. 81-101. ⟨hal-00692098⟩

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