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Marketing international : la trousse à outils

Jean-Marc de Leersnyder 1
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Marketing international
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00691296
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Wednesday, April 25, 2012 - 7:01:17 PM
Last modification on : Wednesday, April 25, 2012 - 7:02:06 PM

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  • HAL Id : hal-00691296, version 1

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HEC | PARISTECH

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Jean-Marc de Leersnyder. Marketing international : la trousse à outils. Le Moci, 1984, n° 634, pp.NC. ⟨hal-00691296⟩

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