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Marketing sans frontières

Jean-Marc de Leersnyder 1 N. J. Keegan
1 HEC Paris - Recherche - Hors Laboratoire
keyword : Marketing
Document type :
Books
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https://hal-hec.archives-ouvertes.fr/hal-00688886
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Wednesday, April 18, 2012 - 4:59:18 PM
Last modification on : Wednesday, April 18, 2012 - 5:00:06 PM

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  • HAL Id : hal-00688886, version 1

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HEC | PARISTECH

Citation

Jean-Marc de Leersnyder, N. J. Keegan. Marketing sans frontières. InterEditions, pp.NC, 1994. ⟨hal-00688886⟩

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