Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation

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(1) , ,

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Frédéric Dalsace

S. Jap

D. Kapelianis

Offers B2B Marketing Asymmetric Patterns Negotiation

https://hal-hec.archives-ouvertes.fr/hal-00687839

Submitted on : Sunday, April 15, 2012-4:20:00 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

hal-00687839 , version 1 (15-04-2012)

Frédéric Dalsace, S. Jap, D. Kapelianis. Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation. 2012. ⟨hal-00687839⟩