Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation

Rapport Année : 2012

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Frédéric Dalsace

S. Jap

D. Kapelianis

Offers B2B Marketing Asymmetric Patterns Negotiation

https://hec.hal.science/hal-00687839

Soumis le : dimanche 15 avril 2012-16:20:00

Dernière modification le : vendredi 24 mars 2023-14:52:55

hal-00687839 , version 1 (15-04-2012)

Frédéric Dalsace, S. Jap, D. Kapelianis. Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation. 2012. ⟨hal-00687839⟩

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