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Toward a Rational Embeddedness Paradigm: A Supplier Choice Model for Products Parts within Long-Term Buyer-Seller Relationships

Frédéric Dalsace 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Rational Embeddedness Paradigm Supplier Choice Model Products Parts Long-Term Buyer-Seller Relationships
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https://hal-hec.archives-ouvertes.fr/hal-00686979
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, April 11, 2012 - 5:51:27 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00686979, version 1

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Frédéric Dalsace. Toward a Rational Embeddedness Paradigm: A Supplier Choice Model for Products Parts within Long-Term Buyer-Seller Relationships. Proceedings, 30th European Marketing Association Conference, 2001, Bergen, Norway. ⟨hal-00686979⟩

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