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Communication Dans Un Congrès Année : 2001

Toward a Rational Embeddedness Paradigm: A Supplier Choice Model for Products Parts within Long-Term Buyer-Seller Relationships

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hal-00686979 , version 1 (11-04-2012)

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  • HAL Id : hal-00686979 , version 1

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Frédéric Dalsace. Toward a Rational Embeddedness Paradigm: A Supplier Choice Model for Products Parts within Long-Term Buyer-Seller Relationships. Proceedings, 30th European Marketing Association Conference, 2001, Bergen, Norway. ⟨hal-00686979⟩

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