We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices - Archive ouverte HAL Access content directly
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We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices

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hal-00686965 , version 1 (11-04-2012)

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Frédéric Dalsace, Anne Michaut. We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices. 36th EMAC Annual Conference, 2007, Reykjavik, Iceland. ⟨hal-00686965⟩

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