We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices

Frédéric Dalsace 1 Anne Michaut 2
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
2 HEC Paris - Recherche - Hors Laboratoire
Keywords : Ex-post rationalization bias New Product development Practices
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00686965
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, April 11, 2012 - 5:27:51 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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Frédéric Dalsace, Anne Michaut. We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices. 36th EMAC Annual Conference, 2007, Reykjavik, Iceland. ⟨hal-00686965⟩

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