Skip to Main content Skip to Navigation
Conference papers

Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods

Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00686957
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, April 11, 2012 - 5:21:11 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Identifiers

  • HAL Id : hal-00686957, version 1

Collections

Citation

Frédéric Dalsace. Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods. 36th EMAC Annual Conference, 2007, Reykjavik, Iceland. ⟨hal-00686957⟩

Share

Metrics

Record views

208