Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods - Archive ouverte HAL Access content directly
Conference Papers Year :

Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods

(1)
1
Not file

Dates and versions

hal-00686957 , version 1 (11-04-2012)

Identifiers

  • HAL Id : hal-00686957 , version 1

Cite

Frédéric Dalsace. Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods. 36th EMAC Annual Conference, 2007, Reykjavik, Iceland. ⟨hal-00686957⟩

Collections

HEC CNRS
80 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More