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We succeeded therefore we did well: ex-post rationalization biases in NPD practices

Frédéric Dalsace
  • Function : Author
  • PersonId : 837179
Groupement de Recherche et d'Etudes en Gestion à HEC
Anne Michaut
  • Function : Author
  • PersonId : 831355
HEC Paris - Recherche - Hors Laboratoire

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Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00686949

Submitted on : Wednesday, April 11, 2012-5:08:32 PM

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hal-00686949 , version 1 (11-04-2012)

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Frédéric Dalsace, Anne Michaut. We succeeded therefore we did well: ex-post rationalization biases in NPD practices. Proceedings of the 14th International Product Development Management Conference, 2007, Porto, Portugal. ⟨hal-00686949⟩

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