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We succeeded therefore we did well: ex-post rationalization biases in NPD practices

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hal-00686949 , version 1 (11-04-2012)

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  • HAL Id : hal-00686949 , version 1

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Frédéric Dalsace, Anne Michaut. We succeeded therefore we did well: ex-post rationalization biases in NPD practices. Proceedings of the 14th International Product Development Management Conference, 2007, Porto, Portugal. ⟨hal-00686949⟩

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