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We succeeded therefore we did well: ex-post rationalization biases in NPD practices

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https://hal-hec.archives-ouvertes.fr/hal-00686949
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, April 11, 2012 - 5:08:32 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00686949, version 1

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Frédéric Dalsace, Anne Michaut. We succeeded therefore we did well: ex-post rationalization biases in NPD practices. Proceedings of the 14th International Product Development Management Conference, 2007, Porto, Portugal. ⟨hal-00686949⟩

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