The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing

Rapport Année : 2012

(1) ,

1

Frédéric Dalsace

S. Jap

Competitive Competition Channel Type Development Relational Marketing

https://hec.hal.science/hal-00686267

Soumis le : lundi 9 avril 2012-15:20:43

Dernière modification le : vendredi 24 mars 2023-14:52:55

hal-00686267 , version 1 (09-04-2012)

Frédéric Dalsace, S. Jap. The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing. 2012. ⟨hal-00686267⟩

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