The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing - HEC Paris - École des hautes études commerciales de Paris Access content directly
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The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing

Frédéric Dalsace
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Groupement de Recherche et d'Etudes en Gestion à HEC
S. Jap
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https://hal-hec.archives-ouvertes.fr/hal-00686267

Submitted on : Monday, April 9, 2012-3:20:43 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00686267 , version 1 (09-04-2012)

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  • HAL Id : hal-00686267 , version 1

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Frédéric Dalsace, S. Jap. The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing. 2012. ⟨hal-00686267⟩

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