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The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing

Frédéric Dalsace 1 S. Jap
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Competitive Competition Channel Type Development Relational Marketing
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https://hal-hec.archives-ouvertes.fr/hal-00686267
Contributor : Antoine Haldemann <>
Submitted on : Monday, April 9, 2012 - 3:20:43 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00686267, version 1

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Frédéric Dalsace, S. Jap. The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing. 2012. ⟨hal-00686267⟩

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