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The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing

Frédéric Dalsace 1 S. Jap 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Competitive Competition Channel Type Development Relational Marketing
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https://hal-hec.archives-ouvertes.fr/hal-00686267
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, April 9, 2012 - 3:20:43 PM
Last modification on : Saturday, June 25, 2022 - 10:53:29 AM

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  • HAL Id : hal-00686267, version 1

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HEC | CNRS | LARA

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Frédéric Dalsace, S. Jap. The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing. 2012. ⟨hal-00686267⟩

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