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Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation

Frédéric Dalsace 1 Anne Michaut 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Insider Effect Ex-post Rationalization NPD Research NPD performance
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https://hal-hec.archives-ouvertes.fr/hal-00686265
Contributor : Antoine Haldemann <>
Submitted on : Monday, April 9, 2012 - 3:14:30 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00686265, version 1

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Frédéric Dalsace, Anne Michaut. Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation. 2012. ⟨hal-00686265⟩

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