Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation
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Submitted on : Monday, April 9, 2012 - 3:14:30 PM Last modification on : Thursday, January 11, 2018 - 6:19:32 AM
Frédéric Dalsace, Anne Michaut. Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation. 2012. ⟨hal-00686265⟩