Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation
https://hal-hec.archives-ouvertes.fr/hal-00686265
Contributeur : Antoine Haldemann
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Soumis le : lundi 9 avril 2012 - 15:14:30
Dernière modification le : jeudi 11 janvier 2018 - 06:19:32
Frédéric Dalsace, Anne Michaut. Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation. 2012. 〈hal-00686265〉
