Has Marketing become a dirty word? - HEC Paris - École des hautes études commerciales de Paris

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Has Marketing become a dirty word?

(1) ,

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Frédéric Dalsace

Function : Author
PersonId : 837179

Groupement de Recherche et d'Etudes en Gestion à HEC

Dmitri Markovitch

Function : Author

Keywords

Marketing

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00686264

Submitted on : Monday, April 9, 2012-3:11:05 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

Dates and versions

hal-00686264 , version 1 (09-04-2012)

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HAL Id : hal-00686264 , version 1

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Frédéric Dalsace, Dmitri Markovitch. Has Marketing become a dirty word?. 2012. ⟨hal-00686264⟩

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