Has Marketing become a dirty word? - Archive ouverte HAL Access content directly
Reports Year :

Has Marketing become a dirty word?

(1) ,
1
Frédéric Dalsace
  • Function : Author
  • PersonId : 837179
Groupement de Recherche et d'Etudes en Gestion à HEC
Dmitri Markovitch
  • Function : Author

Keywords

Marketing

Domains

Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00686264

Submitted on : Monday, April 9, 2012-3:11:05 PM

Last modification on : Saturday, June 25, 2022-10:53:29 AM

Not file

Dates and versions

hal-00686264 , version 1 (09-04-2012)

Identifiers

  • HAL Id : hal-00686264 , version 1

Cite

Frédéric Dalsace, Dmitri Markovitch. Has Marketing become a dirty word?. 2012. ⟨hal-00686264⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

HEC CNRS LARA
58 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More