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Has Marketing become a dirty word?

keyword : Marketing
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Reports
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https://hal-hec.archives-ouvertes.fr/hal-00686264
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, April 9, 2012 - 3:11:05 PM
Last modification on : Saturday, June 25, 2022 - 10:53:29 AM

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  • HAL Id : hal-00686264, version 1

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HEC | CNRS | LARA

Citation

Frédéric Dalsace, Dmitri Markovitch. Has Marketing become a dirty word?. 2012. ⟨hal-00686264⟩

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