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Has Marketing become a dirty word?

Frédéric Dalsace 1 Dmitri Markovitch
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Marketing
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https://hal-hec.archives-ouvertes.fr/hal-00686264
Contributor : Antoine Haldemann <>
Submitted on : Monday, April 9, 2012 - 3:11:05 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00686264, version 1

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Frédéric Dalsace, Dmitri Markovitch. Has Marketing become a dirty word?. 2012. ⟨hal-00686264⟩

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