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Degree of innovativeness and new product performance

Abstract : The relationship between innovativeness and innovations' success still remains unclear. This lack of consensus stems from a confusion between customer familiarity with the innovation and synergy with the focal firm's existing set of resources and competencies, to explain performance, as well as from the use of different measurement methods. On the basis of a sample of 114 innovation projects in small and medium-sized french companies, using our own measurement method, we show a U-shaped relationship between customer familiarity and performance, and a negative relation, as expected, between newness to the company and the innovation's performance.
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Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Wednesday, March 28, 2012 - 3:03:14 PM
Last modification on : Saturday, June 25, 2022 - 10:53:27 AM





Michel Santi, François Duhamel. Degree of innovativeness and new product performance. Technology Analysis & Strategic Management, TaylorAndFrancis, 2012, 24 (3), pp.253-256. ⟨10.1080/09537325.2012.655411⟩. ⟨hal-00683354⟩



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