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Control Strategies for the Internationalisation Process at a Regional Level: Cultural Integration Through Rules or Through Relationships

Françoise Chevalier 1 Michael Segalla 1 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Control Strategies Internationalisation Process Regional Level Cultural Integration Rules Relationships
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00677938
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, March 10, 2012 - 7:29:08 PM
Last modification on : Saturday, June 25, 2022 - 10:53:23 AM

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  • HAL Id : hal-00677938, version 1

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Françoise Chevalier, Michael Segalla. Control Strategies for the Internationalisation Process at a Regional Level: Cultural Integration Through Rules or Through Relationships. CEMS Academic Conference, 1995, Vienne, Austria. ⟨hal-00677938⟩

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