The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens - Archive ouverte HAL Access content directly
Journal Articles Journal of Consumer Research Year : 1990

The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

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hal-00670520 , version 1 (15-02-2012)

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  • HAL Id : hal-00670520 , version 1

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Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩

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