Skip to Main content Skip to Navigation
Journal articles

The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

Document type :
Journal articles
Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00670520
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Wednesday, February 15, 2012 - 3:38:36 PM
Last modification on : Saturday, June 25, 2022 - 10:53:18 AM

Identifiers

  • HAL Id : hal-00670520, version 1

Collections

HEC

Citation

Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, Oxford University Press (OUP), 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩

Share

Metrics

Record views

25