https://hal-hec.archives-ouvertes.fr/hal-00670520 Contributor : Antoine HaldemannConnect in order to contact the contributor Submitted on : Wednesday, February 15, 2012 - 3:38:36 PM Last modification on : Thursday, August 22, 2019 - 12:10:38 PM
Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, Oxford University Press (OUP), 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩