Journal Articles
Journal of Consumer Research
Year : 1990
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00670520
Submitted on : Wednesday, February 15, 2012-3:38:36 PM
Last modification on : Saturday, June 25, 2022-10:53:18 AM
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- HAL Id : hal-00670520 , version 1
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Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩
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