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The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

Timothy B. Heath 1
1 PITT - University of Pittsburgh
Keywords : logic exposure reinterpretation Anand Holbrook Stephens
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https://hal-hec.archives-ouvertes.fr/hal-00670520
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, February 15, 2012 - 3:38:36 PM
Last modification on : Thursday, August 22, 2019 - 12:10:38 PM

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  • HAL Id : hal-00670520, version 1

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Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, Oxford University Press (OUP), 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩

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