The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

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Submitted on : Wednesday, February 15, 2012 - 3:38:36 PM
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Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, Oxford University Press (OUP), 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩

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