The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

Timothy B. Heath

Journal Articles Journal of Consumer Research Year : 1990

The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

(1)

1

Timothy B. Heath

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University of Pittsburgh

Keywords

logic exposure reinterpretation Anand Holbrook Stephens

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00670520

Submitted on : Wednesday, February 15, 2012-3:38:36 PM

Last modification on : Saturday, June 25, 2022-10:53:18 AM

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hal-00670520 , version 1 (15-02-2012)

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HAL Id : hal-00670520 , version 1

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Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩

The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

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