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La pratique du merchandising

Olivier Bruel 1 Jean Saint-Cricq
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : pratique merchandising
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https://hal-hec.archives-ouvertes.fr/hal-00669266
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 12, 2012 - 6:35:00 PM
Last modification on : Friday, December 21, 2012 - 8:47:47 PM

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  • HAL Id : hal-00669266, version 1

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HEC | PARISTECH

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Olivier Bruel, Jean Saint-Cricq. La pratique du merchandising. Editions d'Organisation, pp.NC, 1973. ⟨hal-00669266⟩

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