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Aftermarket as a premarket for breakthrough Innovation

Sihem Ben Mahmoud-Jouini 1, 2 J. Forero C. Midler
1 CRG - Centre de recherche en gestion
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Aftermarket premarket breakthrough Innovation
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https://hal-hec.archives-ouvertes.fr/hal-00663028
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, January 25, 2012 - 7:07:53 PM
Last modification on : Monday, April 8, 2019 - 6:52:46 PM

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  • HAL Id : hal-00663028, version 1

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HEC | CNRS | PARISTECH | X | X-CRG

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Sihem Ben Mahmoud-Jouini, J. Forero, C. Midler. Aftermarket as a premarket for breakthrough Innovation. Proceedings of the 14th International Product Development Management Conference (IPDMC), 2007, Porto, Portugal. ⟨hal-00663028⟩

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