New Product Development in a Platform-driven Organization: Towards platform lifecycle management

Sihem Ben Mahmoud-Jouini 1, 2 Sylvain Lenfle 1 Caroline Derousseaux 1
1 CRG - Centre de recherche en gestion
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Abstract : Platform product development is now widely used to tackle the cost-variety dilemma. In this work, we questioned the planning hypothesis underlying most of the research on platform design. Using an inductive methodology, we analyzed the first phase of a product development belonging to the second generation of a product based on an existing platform. This led to three results. We pointed out the existence of platform design principles. We also brought up how a design based on an existing platform modifies the traditional V-model, which structures the design process organization. Eventually we outlined the question of the platform renewal and its impact on platform's architecture and flexibility.
Mots-clés : gestion projet Conception Gestion des plateformes Industrie automobile
Type de document :
Communication dans un congrès
Academy of Management, Operation Management Divisions, Aug 2007, Philadelphia, United States
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https://hal-hec.archives-ouvertes.fr/hal-00663019
Contributeur : Antoine Haldemann <>
Soumis le : mercredi 25 janvier 2012 - 18:40:38
Dernière modification le : lundi 12 novembre 2018 - 18:46:50

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  • HAL Id : hal-00663019, version 1

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Sihem Ben Mahmoud-Jouini, Sylvain Lenfle, Caroline Derousseaux. New Product Development in a Platform-driven Organization: Towards platform lifecycle management. Academy of Management, Operation Management Divisions, Aug 2007, Philadelphia, United States. 〈hal-00663019〉

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