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New Product Development in a Platform-driven Organization: Towards platform lifecycle management

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Abstract

Platform product development is now widely used to tackle the cost-variety dilemma. In this work, we questioned the planning hypothesis underlying most of the research on platform design. Using an inductive methodology, we analyzed the first phase of a product development belonging to the second generation of a product based on an existing platform. This led to three results. We pointed out the existence of platform design principles. We also brought up how a design based on an existing platform modifies the traditional V-model, which structures the design process organization. Eventually we outlined the question of the platform renewal and its impact on platform's architecture and flexibility.
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Dates and versions

hal-00663019 , version 1 (25-01-2012)

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  • HAL Id : hal-00663019 , version 1

Cite

Sihem Ben Mahmoud-Jouini, Sylvain Lenfle, Caroline Derousseaux. New Product Development in a Platform-driven Organization: Towards platform lifecycle management. Academy of Management, Operation Management Divisions, Aug 2007, Philadelphia, United States. ⟨hal-00663019⟩

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