Concept generation process: Customer involvement for radical innovation

Sihem Ben Mahmoud-Jouini (1, 2) , Florence Charue-Duboc (1)

1 CRG - Centre de recherche en gestion
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

This paper focuses on concept generation leading to radical innovation and provides insight on the organizational setting in which it takes place and the customers involvement. Based on an in depth analysis of a supplier in the automotive industry pursuing a growth strategy by developing radical innovation, we show that interactions with customers took place continuously along this process and are mediated through a concepts map that maps out the various concepts generated and shows the design thinking followed.

Keywords: Concept; generation; process; Customer; involvement; radical innovation

Domains: Operations management and information technology

Sihem Ben Mahmoud-Jouini, Florence Charue-Duboc. Concept generation process: Customer involvement for radical innovation. Best paper proceedings of the sixty-seven annual meeting of the Academy of Management, 2008, United States. ⟨hal-00659446⟩