The role of new product development process in market creation. The case of a high-tech start-up

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Communication dans un congrès
Proceedings of the 16th International Product Development Management Conference (IPDMC), Jun 2009, Twente, Netherlands
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Contributeur : Amaury Bouvet <>
Soumis le : mardi 10 janvier 2012 - 17:51:51
Dernière modification le : vendredi 8 juin 2018 - 14:56:03

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  • HAL Id : hal-00658645, version 1

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Sihem Ben Mahmoud-Jouini, Philippe Silberzahn, Christophe Midler. The role of new product development process in market creation. The case of a high-tech start-up. Proceedings of the 16th International Product Development Management Conference (IPDMC), Jun 2009, Twente, Netherlands. 〈hal-00658645〉

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