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The role of new product development process in market creation. The case of a high-tech start-up

Sihem Ben Mahmoud-Jouini 1, 2 Philippe Silberzahn 1 Christophe Midler 1
1 CRG - Centre de recherche en gestion
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : role new product development process market creation high-tech start-up
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https://hal-hec.archives-ouvertes.fr/hal-00658645
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, January 10, 2012 - 5:51:51 PM
Last modification on : Monday, April 8, 2019 - 6:52:44 PM

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  • HAL Id : hal-00658645, version 1

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Sihem Ben Mahmoud-Jouini, Philippe Silberzahn, Christophe Midler. The role of new product development process in market creation. The case of a high-tech start-up. Proceedings of the 16th International Product Development Management Conference (IPDMC), Jun 2009, Twente, Netherlands. ⟨hal-00658645⟩

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