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The role of new product development process in market creation. The case of a high-tech start-up

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Operations management and information technology

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https://hal-hec.archives-ouvertes.fr/hal-00658645

Submitted on : Tuesday, January 10, 2012-5:51:51 PM

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hal-00658645 , version 1 (10-01-2012)

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  • HAL Id : hal-00658645 , version 1

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Sihem Ben Mahmoud-Jouini, Philippe Silberzahn, Christophe Midler. The role of new product development process in market creation. The case of a high-tech start-up. Proceedings of the 16th International Product Development Management Conference (IPDMC), Jun 2009, Twente, Netherlands. ⟨hal-00658645⟩

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