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XVe Congrès de l'Association Française du Marketing

Anne-Sophie Bayle-Tourtoulou 1 M. Dietsch O. Géradon de Véra F. Kremer 
1 HEC Paris - Recherche - Hors Laboratoire
keyword : marketing
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https://hal-hec.archives-ouvertes.fr/hal-00655653
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, January 1, 2012 - 3:06:38 PM
Last modification on : Saturday, June 25, 2022 - 10:52:54 AM

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  • HAL Id : hal-00655653, version 1

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Anne-Sophie Bayle-Tourtoulou, M. Dietsch, O. Géradon de Véra, F. Kremer. XVe Congrès de l'Association Française du Marketing. XVe Congrès de l'Association Française du Marketing, 1999, Strasbourg, France. ⟨hal-00655653⟩

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