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XVe Congrès de l'Association Française du Marketing

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Anne-Sophie Bayle-Tourtoulou
  • Function : Author
HEC Paris - Recherche - Hors Laboratoire
M. Dietsch
  • Function : Author
O. Géradon de Véra
  • Function : Author
F. Kremer
  • Function : Author

Keywords

marketing

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Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00655653

Submitted on : Sunday, January 1, 2012-3:06:38 PM

Last modification on : Saturday, June 25, 2022-10:52:54 AM

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hal-00655653 , version 1 (01-01-2012)

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  • HAL Id : hal-00655653 , version 1

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Anne-Sophie Bayle-Tourtoulou, M. Dietsch, O. Géradon de Véra, F. Kremer. XVe Congrès de l'Association Française du Marketing. XVe Congrès de l'Association Française du Marketing, 1999, Strasbourg, France. ⟨hal-00655653⟩

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