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Year : 1999
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00655641
Submitted on : Saturday, December 31, 2011-10:36:21 PM
Last modification on : Saturday, June 25, 2022-10:52:54 AM
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- HAL Id : hal-00655641 , version 1
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Anne-Sophie Bayle-Tourtoulou. De la conquête du linéaire au "Category Management". L'art du marketing, Village Mondial, pp.-, 1999, Financial Times, Les Echos. ⟨hal-00655641⟩
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