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De la conquête du linéaire au "Category Management"

Anne-Sophie Bayle-Tourtoulou 1 
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : conquête linéaire Category Management
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https://hal-hec.archives-ouvertes.fr/hal-00655641
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, December 31, 2011 - 10:36:21 PM
Last modification on : Saturday, June 25, 2022 - 10:52:54 AM

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Anne-Sophie Bayle-Tourtoulou. De la conquête du linéaire au "Category Management". L'art du marketing, Village Mondial, pp.-, 1999, Financial Times, Les Echos. ⟨hal-00655641⟩

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