https://hal-hec.archives-ouvertes.fr/hal-00655641 Contributor : Antoine HaldemannConnect in order to contact the contributor Submitted on : Saturday, December 31, 2011 - 10:36:21 PM Last modification on : Saturday, June 25, 2022 - 10:52:54 AM
Anne-Sophie Bayle-Tourtoulou. De la conquête du linéaire au "Category Management". L'art du marketing, Village Mondial, pp.-, 1999, Financial Times, Les Echos. ⟨hal-00655641⟩