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Les marques de distributeurs : évolution et enjeux

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https://hal-hec.archives-ouvertes.fr/hal-00655638
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, December 31, 2011 - 10:20:44 PM
Last modification on : Saturday, December 31, 2011 - 10:21:50 PM

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  • HAL Id : hal-00655638, version 1

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Anne-Sophie Bayle-Tourtoulou. Les marques de distributeurs : évolution et enjeux. A. Bloch, A. Macquin (Eds). Encyclopédie de la vente et de la distribution, Economica, pp.-, 2001. ⟨hal-00655638⟩

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