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Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads

Bruno Kocher 1 D. Luna
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Impact Identity Denial Targeted Ads
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00635630
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, October 25, 2011 - 4:22:59 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-00635630, version 1

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Bruno Kocher, D. Luna. Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads. Advances in Consumer Research, The Association for Consumer Research, 2010, XXXVII, pp.NC. ⟨hal-00635630⟩

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