Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads

Bruno Kocher; D. Luna

Journal Articles Advances in Consumer Research Year : 2010

Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads

(1) ,

1

Bruno Kocher

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

D. Luna

Function : Author

Keywords

Impact Identity Denial Targeted Ads

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00635630

Submitted on : Tuesday, October 25, 2011-4:22:59 PM

Last modification on : Saturday, June 25, 2022-10:52:47 AM

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hal-00635630 , version 1 (25-10-2011)

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HAL Id : hal-00635630 , version 1

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Bruno Kocher, D. Luna. Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads. Advances in Consumer Research, 2010, XXXVII, pp.NC. ⟨hal-00635630⟩

Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads

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