Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads - Archive ouverte HAL Access content directly
Journal Articles Advances in Consumer Research Year : 2010

Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads

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hal-00635630 , version 1 (25-10-2011)

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  • HAL Id : hal-00635630 , version 1

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Bruno Kocher, D. Luna. Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads. Advances in Consumer Research, 2010, XXXVII, pp.NC. ⟨hal-00635630⟩

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