Journal Articles
Advances in Consumer Research
Year : 2010
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00635630
Submitted on : Tuesday, October 25, 2011-4:22:59 PM
Last modification on : Saturday, June 25, 2022-10:52:47 AM
Dates and versions
Identifiers
- HAL Id : hal-00635630 , version 1
Cite
Bruno Kocher, D. Luna. Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads. Advances in Consumer Research, 2010, XXXVII, pp.NC. ⟨hal-00635630⟩
46
View
0
Download