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Submitted on : Tuesday, October 25, 2011 - 4:22:59 PM Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM
Bruno Kocher, D. Luna. Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads. Advances in Consumer Research, The Association for Consumer Research, 2010, XXXVII, pp.NC. ⟨hal-00635630⟩