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Marketing rhétorique et légitimité

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https://hal-hec.archives-ouvertes.fr/hal-00612778
Contributor : Antoine Haldemann <>
Submitted on : Sunday, July 31, 2011 - 1:01:04 AM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00612778, version 1

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Citation

Romain Laufer. Marketing rhétorique et légitimité. 1985. ⟨hal-00612778⟩

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