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Reports

Marketing rhétorique et légitimité

Romain Laufer 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Mots-clés : Marketing rhétorique légitimité
Document type :
Reports
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https://hal-hec.archives-ouvertes.fr/hal-00612778
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, July 31, 2011 - 1:01:04 AM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00612778, version 1

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HEC | PARISTECH | CNRS | LARA

Citation

Romain Laufer. Marketing rhétorique et légitimité. 1985. ⟨hal-00612778⟩

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