Psychophysiological Measures and Marketing Research - the Potential of Electro-Dermal Response - HEC Paris - École des hautes études commerciales de Paris Access content directly
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Psychophysiological Measures and Marketing Research - the Potential of Electro-Dermal Response

Marc Vanhuele
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Groupement de Recherche et d'Etudes en Gestion à HEC

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https://hal-hec.archives-ouvertes.fr/hal-00612335

Submitted on : Thursday, July 28, 2011-4:55:14 PM

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hal-00612335 , version 1 (28-07-2011)

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Marc Vanhuele. Psychophysiological Measures and Marketing Research - the Potential of Electro-Dermal Response. 1989. ⟨hal-00612335⟩

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