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Psychophysiological Measures and Marketing Research - the Potential of Electro-Dermal Response

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https://hal-hec.archives-ouvertes.fr/hal-00612335
Contributor : Antoine Haldemann <>
Submitted on : Thursday, July 28, 2011 - 4:55:14 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00612335, version 1

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Marc Vanhuele. Psychophysiological Measures and Marketing Research - the Potential of Electro-Dermal Response. 1989. ⟨hal-00612335⟩

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