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Reliability and Internal Validity of Various Conjoint Estimation Methods under Errorfree Versus Errorfull Conditions

Abstract

Unlike most studies reported in the marketing literature about conjoint analysis reliability and validity, this research investigates how various conjoint scaling algorithms have different levels of ability for recovering individual attribute utility functions. This study investigates the nature of these differences under various levels of experimental error conditions, conjoint estimation procedures and designs.

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Dates and versions

hal-00611412 , version 1 (26-07-2011)

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  • HAL Id : hal-00611412 , version 1

Cite

Dominique Rouzies, René Y. Darmon. Reliability and Internal Validity of Various Conjoint Estimation Methods under Errorfree Versus Errorfull Conditions. 1992. ⟨hal-00611412⟩
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