Skip to Main content Skip to Navigation
Journal articles

The impact of norm-conforming behaviors on firm reputation

Abstract : Deviance from social norms has been extensively examined in recent strategy research, leaving the strategic implications of conformity largely unexplored. In this article, we argue that firms can elect to conform to a norm along two dimensions: compliance with the goal and level of commitment to the procedures. We then produce a typology of four norm-conforming behaviors, which allows us to isolate differentiated effects of conformity on firm reputation. We examine the corporate environmental disclosures of 90 U.S. firms and find that firms derive different reputational rewards depending on whether they conform to the goal or procedure dimension of the environmental transparency norm. In addition, the relationship between conformity and reputation is moderated by the firm's prior reputation and the stringency of the normative environment.
Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00609203
Contributor : Antoine Haldemann <>
Submitted on : Monday, July 18, 2011 - 3:06:59 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Links full text

Identifiers

Collections

Citation

Rodolphe Durand, Deborah Philippe. The impact of norm-conforming behaviors on firm reputation. Strategic Management Journal, Wiley, 2011, 32 (9), pp.969-993. ⟨10.1002/smj.919⟩. ⟨hal-00609203⟩

Share

Metrics

Record views

310