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Le prix du livre : analyse microéconomique et marketing des effets du prix unique

Laurent Maruani 1 Emmanuelle Le Nagard Delphine Manceau
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : prix du livre analyse microéconomique marketing prix unique
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https://hal-hec.archives-ouvertes.fr/hal-00607535
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, July 9, 2011 - 2:30:40 PM
Last modification on : Friday, September 16, 2016 - 3:21:10 PM

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  • HAL Id : hal-00607535, version 1

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Laurent Maruani, Emmanuelle Le Nagard, Delphine Manceau. Le prix du livre : analyse microéconomique et marketing des effets du prix unique. 1995. ⟨hal-00607535⟩

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