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Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures

Dominique Rouzies 1 René Y. Darmon 2
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
2 Marketing Department
Keywords : Alternative Measurement Procedures Conjoint Analysis Internal Validity
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https://hal-hec.archives-ouvertes.fr/hal-00602730
Contributor : Antoine Haldemann <>
Submitted on : Thursday, June 23, 2011 - 12:39:58 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00602730, version 1

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Dominique Rouzies, René Y. Darmon. Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures. 1995. ⟨hal-00602730⟩

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