Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures

Reports Year :

(1) , (2)

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Dominique Rouzies

René Y. Darmon

Marketing Department

Internal Validity Conjoint Analysis Alternative Measurement Procedures

https://hal-hec.archives-ouvertes.fr/hal-00602730

Submitted on : Thursday, June 23, 2011-12:39:58 PM

Last modification on : Wednesday, June 7, 2023-10:42:04 AM

hal-00602730 , version 1 (23-06-2011)

Dominique Rouzies, René Y. Darmon. Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures. 1995. ⟨hal-00602730⟩